Check out my full article, published here on Seeking Alpha

Amazon.com (AMZN) has recently been trading at all-time highs, despite reporting lower-than-expected earnings, lowered guidance for 2013, and net income down 45% in 2012 Q4. Although many believe that AMZN stock is overpriced, it is clear that shareholders pay more attention to Jeff Bezos’ long-term vision for the company than to declining margins.

Its persistence in pursuing the platform war on digital content will be a capital intensive contest that will help to develop a larger Amazon Prime membership base. Amazon’s continued dominance as the largest online retailer, its expanding market share, and future growth potential of Amazon Prime puts investor confidence in perspective.The company’s dedication to putting the consumer first will further prime Amazon for strengthening its economic moat in discount online retailing. 

Read the rest of the article here on Seeking Alpha




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