Tim Cook’s leadership in the past year has improved Apple’s (AAPL) operational efficiency and has continued the company’s momentum to provide incredible value to shareholders. However, investors have lost confidence in Apple, due to lack of major improvements in both hardware and software, and stock price has declined from $700 to $420 since October 2012. And the fact that in the past six times that Cook has made a public appearance, AAPL stock has closed down, hurts his track record.
Among numerous possibilities for reinvestment and acquisitions, an opportunity for share repurchase has surfaced. While everyone knows what Buffett would do, perhaps Tim Cook should also ask, What Would Jobs Do?